There has never been a better time to redesign your website than right now.
Why? Because in today’s digital world, your website is your most valuable business tool.
However, the vast majority of small business websites are under-performing and not achieving the results they should be. This is due to a range of factors, such as Google algorithm updates, mobile search trends, outdated technology and cybersecurity issues.
In this article, we’re going to cover some of the valid reasons to redesign your website in 2020. This is by no means an exhaustive list, so if there’s something you don’t like about your website, get in touch with our Adelaide web design team today.
This is the most all-encompassing reason to redesign your website. If your business isn’t getting the results it needs, whether in leads or sales, it’s a good indicator your website could be improved.
It takes about 50 milliseconds for website visitors to judge your website (and by extension your business). Make an unfavourable impression and you’ve potentially lost that customer forever. So it’s essential your website design draws customers in instantly, and leads them down the path to purchase with a smooth customer experience.
An obvious reason to redesign your website is if your business is undergoing a rebrand. New logo? New colour palette? New vision or mission? Your website will need to be updated to reflect these important brand changes.
Today’s internet users are accessing websites on a multitude of different devices. Responsive web design ensures that your website ‘responds’ and adapts to the device being used.
Bear in mind that 57% of internet users say they won’t recommend a business with a website that displays poorly on mobile. This is no longer a nice-to-have for your business; it’s mission critical.
The biggest mistake you could make as a small business is not understanding or under-estimating the value of SEO (search engine optimisation).
Google processes over 40,000 search queries every second on average. That’s 40,000 opportunities per second for your website to be found by a potential customer. If your website is out of date, poorly structured or lacking content, it’s almost certainly not going to be found unless that potential customer is specifically searching for your business name.
This means that every search for one of your products or services will serve results from your competitors, not you. Find out more in our blog: What Does SEO Stand For In Web Design And Development
If your business has been around for a little while, it’s possible that your services and/or products have changed to reflect shifting customer demands. But has your website? If your website doesn’t accurately tell customers what your business does, how can you expect them to know?
The CMS (content management system) options available today are far superior to what was on offer 10 or even 5 years ago. Gone are the days when you have to ask IT support to make a change to one of your web pages for you. In today’s digitally-driven business landscape, you should be able to make changes to your own website quickly and easily. That’s what today’s CMS’s allow.
If you can’t login to the back end of your website and tweak a services page in 2 clicks of a button, it’s a sign you need a web redesign and rebuild.
As time passes, not only does website software get better but so do hackers. According to Security Magazine, there is an attack every 39 seconds on average on the web. Is your website and customer data safe?
We’re willing to bet that one of these reasons to redesign your website is ringing true with you. Here at Digital Promise, we’ve completed website redesign and rebuilds for some of Adelaide’s fastest growing small businesses, including The Kalculators, Golf Gods, and Foton Electrical. Contact us today to discover what we can do to improve your website.